Why Feed Innova Holistic Pet Food?

Innova holistic pet food has been formulated using only fresh, natural, wholesome pet food ingredients from each of the five food groups. And our innovative cooking methods ensure pet foods unequalled in healthful, nutritional benefits.

Naturally nutritious fresh chicken and turkey meat, plus high-quality chicken meal, provide the foundation for Innova's great taste. But we didn't stop there. Fresh whole milk, cottage cheese and whole clove garlic add natural vitamins and flavor. Alfalfa sprouts help satisfy your pet's natural urge to graze. Natural cold-pressed sunflower oil provides the high- quality fatty acids needed for healthy skin and a shiny hair coat.

Innova cat food and dog food recipes are based on the most advanced research in animal health. The latest findings in orthomolecular medicine (the study of optimal amounts of substances, especially vitamins, found in the body to achieve optimal health) convinced us to increase the levels of disease fighting antioxidants - Vitamin A, Vitamin C, and Vitamin E - in Innova's one of a kind formula.

Preservatives? Innova is preserved naturally with vitamins C and E... and nothing else.

Compare Innova to any other pet food brands. We're sure you'll agree that there's a healthy, significant difference.

Health Foods from the Basic Five

Variety is the key to meeting your pet's many nutritional needs. Innova's healthy mix of nutritious ingredients assures a balanced and enjoyable meal every time.

The Dairy Group - Cottage cheese provides plenty of nutrient-rich calcium, protein and vitamins A and B.

The Protein Group - Protein is an integral part of your pet's diet. And Innova's fresh turkey, chicken and herring meats bring more to the food dish than just good flavor - they are lean, excellent sources of protein. High-quality meat protein provides all the essential amino acids required for the proper nutrition of both dogs and cats.

The Vegetable Group - A bounty of fresh vegetables are found in Innova pet foods: carrots, Idaho potatoes, alfalfa sprouts and whole clove Gilroy-grown garlic (high in selenium). These vegetables add the antioxidant vitamins A and C, carbohydrates, fiber and various minerals to the diet. And because these vegetables are fresh, whole, and not pre-processed, the flavors and most of the important nutrients - including the "protector" antioxidants - are locked in.

The Fruit Group - There's now a new twist to the old axiom about apples: "An apple a day keeps the veterinarian away!" Apples - and the nutrients in them - help your pet stay healthy. The fresh, whole apples used in Innova pet foods provide important "protector" nutrients, as well as plenty of carbohydrates and fiber, essential for your pet's good health. The antioxidant vitamin C helps to form healthy new cells and heal wounds. Potassium promotes neuromuscular development. And the antioxidants beta-carotene and vitamin A aid in good vision, bone and tooth development, and building resistance to infections.

The Grain Group - All of the grains in Innova pet foods are natural whole grains. These grains are important sources of B vitamins, carbohydrates, iron, fiber, and selenium. Innova's nutritious barley and brown and white rice provide important complex carbohydrates to support pet activity and exercise.

The Fats and Oils Group - Fats and oils make our food palatable by giving it a desirable smell and flavor. And they're a key dietary source for essential fatty acids needed to maintain healthy skin and coat.

Look at Innova's Ingredients:

  • Turkey
  • Chicken
  • Chicken Meal
  • Herring
  • Apples
  • Garlic
  • Potatoes
  • Alfalfa Sprouts
  • Carrots
  • Cottage Cheese
  • Milk
  • Eggs

In addition to these fresh ingredients, Innova contains:

Whole Ground Barley and Whole Ground Brown & White Rice - quality grain sources of highly digestible carbohydrates.

Sunflower Oil and Chicken Fat - ultra high-quality sources of fat... chosen for their skin and coat properties and rich in linoleic acid!

Chicken Meal and Herring - Innova contains only low ash, ground chicken meat and whitefish that provide high quality, highly digestible protein and omega 3 fatty acids.

Lactobacillus Acidophilus, Lactobacillus Casei, Bifidobacterium thermophilum, Enterococcus faecium fermentation product - These beneficial, friendly, bacteria are naturally found in the digestive tract and must be maintained at optimal levels as we age. A sufficient population of these viable naturally-occurring micro-organisms provides healthy B Vitamins and help to optimize the micro flora in the gut.

Vitamins E, C & A (Beta-Carotene), Selenium, Zinc, Manganese - These antioxidant vitamins play a vital role in protecting body cells from the damage caused by chemicals and environmental pollutants such as cigarette smoke, exhaust fumes and smog.

When comparing Innova to your favorite brand, please take special care to notice the following ingredients which Natura Pet Products refuses to use: Meat Meal, Animal Fat, Poultry By-Products, Soybean Meal, Rice gluten, Wheat Mids, Peanut Hulls, Wheat Flour, Wheat Bran, Rice Flour, BHA, BHT, Ethoxyquin, Artificial Colors or Flavors, or any other substandard, low-quality, by-product from human food processing.

For questions on our organic dog food, healthy dog and cat food, and gourmet dog treats, please contact us today.

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